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- Jeff Yang, founder and chief executive of aMagazine and aOnline . com, hopes to change that.
- Privately held aMedia, publisher of the bimonthly aMagazine, introduced a new Web site, aOnline . com, in June.
- And aOnline hopes to increase its audience with entertainment, especially with Internet music becoming one of the hottest activities on the Web.
- The Army began advertising in aMagazine last spring and is running banner ads on aOnline to recruit for its active and reserve units.
- Ford is spending $ 110, 000 this year on advertising in both aMagazine and aOnline, a slight increase over previous expenditures.